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 The 2015 Lincoln Navigator: The Merger of Beauty and Power

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​DEARBORN - With enhanced design, smoother technology and performance the new 2015 Lincoln Navigator continues its legacy as an icon in the luxury SUV market since the vehicle’s introduction 17 years ago.

Featuring a 3.5-liter EcoBoost engine, that is projecting more power – with at least 370 horsepower and 430 lb.-ft. of torque – and fuel efficiency than its V8 predecessor, the Navigator has improved with time. With projected best-in-class towing capability the Navigator will remain a force on the road.

Technologies such as Lincoln Drive Control with Continuously Controlled Damping that adjusts suspension to improve the ride, and engineering to have a quieter cabin make the Navigator a joy to drive.

“The Navigator comes standard with the second-generation SYNC and MyLincolnTouch technology now with the user-friendly volume and control knobs that were introduced on the Lincoln MKC,” said Elaine Bannon, chief nameplate engineer, Lincoln.

Bannon, at a media preview event, showcased a unique feature offered on the SUV in a dimmed room. “When I walk up with my key fob and unlock the doors a ‘Lincoln welcome mat’ is displayed at the front doors that envelops you in and welcomes you to your Navigator.”

In addition to increased power and technology, the Navigator doesn’t sacrifice any of its beauty with the redesigned grille featuring the signature Lincoln split wing design and luxurious interior leathers that exceed the industry standard by going through 15 deep treatments. Bannon highlighted that customers place a premium on vehicle appearance when deciding to purchase a luxury SUV.

“What customers in this segment truly appreciate is the exterior beauty of a vehicle and the Navigator has a commanding presence that makes people feel like ‘I have arrived,’” said Bannon. “The Navigator is built on the key Lincoln strengths of beauty, power and capability.”

Carey White, brand manager, Navigator, stated in addition to its upgrades that are aimed at gaining traction among families and a wider audience, the Navigator holds onto its classic touch that helped it garnish its valuable customer base. “We made sure to appeal to our customers because loyalty is extremely important to the Navigator’s success.” The Navigator has more than a 70 percent customer loyalty base; one of the highest among any luxury nameplate.

Rona Smart, Human Resources and whose mother drives a current Navigator, believes the new model will be successful in the segment. “I think it will appeal to people that already love the Navigator, but also new customers,” said Smart. “It ties into the Lincoln pillars of Quality and Design.”

The Navigator will go into production this summer and hit showrooms this fall with an optional Reserve Package, which includes 22-inch wheels, ultra-luxurious leather, a premium Ziricote wood trim and optional chrome-accented running boards.

  

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1/23/2014 12:05 AM