BANGKOK, Thailand — Ford’s Driving Skills for Life (DSFL) programme is enjoying its fourth successful year in Thailand, continuing to build road-safety awareness among Thai drivers by teaching techniques that help enhance driving skills and learn techniques for more fuel-efficient driving.
Ford customers and fans across Thai social media channels, such as Facebook, Twitter and various Ford fan sites, came together in Bangkok on September 24, for a special session of DSFL at MotorSport Land. A morning and afternoon session were both packed with excitement, as a total of 74 attendees learned how to drive more safely in the real world, while socialising with each other over lunch.
Each session of Ford’s DSFL programme incorporates classroom learning with hands-on driving to educate attendees about fuel-efficient and safe driving habits.
Attendees were overwhelmed by how much safety can be improved with a little bit of attention to detail, from how to properly fasten safety belts to finding the right shoes for driving.
Following the classroom session, all attendees had a chance to put theory to practical use on the test track with the 1.6L Ford Fiesta. The hands-on driving session also provided most of attendees with their first experience using Anti-lock Braking System (ABS).
One follower of Ford Thailand on Twitter @marosja tweeted about the training: “Ford’s training was fun and useful. The hands-on driving session was really exciting.”
A Facebook user and fan of www.facebook.com/FordFiestathailand Ptt Patz P shared a photo and commented, “Kudos to Ford’s DSFL, I’m impressed from how the event was organized to the knowledge and experience the trainers shared.”
Another Facebook Fan named Wee Krub was so captivated and commented, “A hundred likes for Ford’s DSFL!”
To promote safe driving to more people in Thailand, DSFL sessions are regularly arranged nationwide. Since DSFL was launched in Thailand in 2008, more than 4,000 drivers have been trained. In 2011, Ford is aiming to have more than 1,500 drivers participate in the program.
|Social media fans and customers from both morning and afternoon sessions socialised over lunch.|