DEARBORN - As mainstream media has fragmented in recent years, consumers are increasingly relying on word-of-mouth recommendations from online social networks for purchasing decisions. Ford is taking advantage of that trend to help cut through the noise and tell the story of the new 2013 Fusion using a website optimized for viewing on mobile platforms like smartphones and tablets.
FordFusionStory.com went live on Jan. 9, 2012 just in time to coincide with the reveal of the Fusion at the North American International Auto Show. Beginning with what Ford believes is one of the best cars it has ever built, FordFusionStory.com will enable people to learn more about how this exciting new car came to be.
Just as the new Fusion is a harmonious blend of design, efficiency, smart technology, safety and a great driving experience, FordFusionStory.com blends words, graphics, photography and video to provide an integrated and immersive introduction to the new model. From the landing page, users can explore the exterior from front and rear, then tap on parts of the car to dive in deeper for stories that are engaging and informative.
Within each Fusion main story, there are photo galleries, graphics that highlight the most important elements including active safety technology, the wide array of powertain options, interior craftsmanship and more. Videos featuring executives such as CEO Alan Mulally, designers like Chris Hamilton and engineers like Crissy Rodriguez provide insights into how the best ideas from around the world shaped the Fusion inside and out.
In order to facilitate that word-of-mouth story telling, every element (stories, photos, videos and graphics) is easily shareable to social networks directly from the site so that users can let their friends and followers know what interests them. Read, watch and share at FordFusionStory.com
for a new kind of product reveal.