TAICHUNG, Taiwan– Ford Lio Ho, Ford’s joint venture in Taiwan, is set to launch its second SUV in the market this year. The all-new Ford EcoSport, the newest and the smallest addition to Ford’s SUV line-up in Taiwan, will continue to raise the bar for the compact SUV segment.
To allow the local media some hands-on experience with the all-new Ford EcoSport before its official launch, Ford Lio Ho took more than 45 journalists and bloggers on an exciting full-day test drive in Taichung in central Taiwan.
Home to many historic sites and modern museums, Taichung was the perfect place for journalists to take the all-new EcoSport for a spin and explore a number of cultural highlights.
“It was a very interesting test drive experience and the product positioning has been well received. The exterior design is cutting edge. The exterior color of Mars Red is definitely eye catching and the interior is roomy. The car offers a good balance of handling and a good ride, especially in urban areas,” said a journalist from CarNews Magazine.
As an urban SUV, the all-new Ford EcoSport is an ideal vehicle of choice for city commuter as well as weekend getaways. "Most journalists live in Taipei city, so we decided to take them out of town to experience the power and handing of the all-new Ford EcoSport while keeping them fully engaged in fun activities to see how this car fit into city living”,said Becky Cho, Director of Communication at Ford Lio Ho.
“Ford had arranged narrators to tell us the stories about Taichung city, which makes me love Taichung more and more. Never thought an auto company would hold this kind of interesting event,” said Teresa, a blogger who joined the event.
Fitted with Ford’s advanced 1.5 Ti-VCT engine and an award winning 1.0L EcoBoost engine, the all-new Ford EcoSport offers customers outstanding performance with superior fuel efficiency. In addition, as an urban SUV designed for a new generation of drivers, the all-new Ford EcoSport also boasts a range of smart technologies, including Ford’s SYNC in-car connectivity system that allows drivers to stay connected in a safe way while behind the wheel.
Exploring the colorful life of Taichung.
Journalists meet with the all-new Ford EcoSport.
Participants joining kendo and archery.
Designed for both city and rural roads.