CHENNAI, India — Senior Ford leaders from around the globe met with suppliers in India recently to strengthen this critical relationship as Ford India prepares for the launch of its urban SUV, the all-new EcoSport.
More than 100 suppliers for the EcoSport and future Ford products gathered for one of the biggest Ford supplier events in Asia Pacific, as the company worked to further build confidence among suppliers regarding Ford’s volume and communicate quality expectations as the portfolio grows.
Senior leadership from Ford’s global, regional and local teams from Purchasing, Product Development, Finance, Manufacturing and Marketing attended the meeting. The list included Dave Schoch, president of Ford Asia Pacific (AP), Birgit Behrendt, executive director, The Americas & Global Program Purchasing, Gary Johnson, vice president, AP Manufacturing, Joginder Singh, president and managing director, Ford India, Kimberly Pittel, executive director, Global Supplier Technical Assistance (STA), Keith Cooper, vice president, AP Purchasing, and Nigel Harris, vice president, Sales, Service & Distribution, AP, among others.
“The suppliers were very enthusiastic. Nearly 40 suppliers stopped to speak with me after the event,” remarked Schoch. “They told me how confident they were in Ford throughout the region. They also appreciated our transparency, vision and commitment.”
The suppliers were treated to a sneak preview of the exciting B-car portfolio in the region and Ford’s marketing and manufacturing strategy in Asia Pacific, including India and beyond. They were excited to preview Ford’s global and regional growth plans.
The team of volunteers from India Purchasing worked tirelessly to make the event a success. “We could not have asked for a more committed and hard-working team of volunteers,” said Behrendt. “This was the largest supplier event ever held in India. Thanks for making it unforgettable.”
In the first week of April, Ford India will issue a supplier survey to assist with continuous improvement for future events.
“We tried to give our best and make the suppliers aware of our commitment to quality and safety at this first of its kind event in Asia Pacific,” said Sathesh Mohan Babu, general manager, Team Value Management, Ford India, who led the team of volunteers.
The success and enthusiastic response to the event has prompted Ford India to consider opportunities for many such events in future.
Birgit Behrendt, executive director, The Americas & Global Program Purchasing , Joginder Singh, president and managing director, Ford India, Keith Cooper, vice president, Purchasing, AP, and Dave Schoch, vice president, Manufacturing, AP , pose with the volunteers from the India Purchasing team after the event.