DEARBORN – Ford set sales records throughout 2012 in Sub-Saharan Africa, and December was no exception.
With 1,208 vehicles sold, the region enjoyed its best December ever (up 57 percent over 2011), closing out the year with a record fourth-quarter performance and achieving an all-time record for annual sales – 13,371, with a market share of 10.3 percent YTD through October (the most recent data available). This was achieved despite various challenges, including limited availability of the popular Ford Ranger for the first six months of the year.
Angola in particular turned in a standout performance, achieving a nearly 12 percent market share on the
strength of 3,340 vehicle sales – a 63 percent increase from 2011. Sales were also strong in Nigeria, at 2,915 for the year.
SSA Sales and Marketing Manager Ezio Tuniz says there’s also been growth in some of the region’s smaller markets. “Sales were up significantly in Ghana and Gabon in December, and we see a lot of opportunity going forward.” Year-end sales were also up considerably in Kenya and Mozambique.
While the market as a whole leans toward SUVs and trucks, Tuniz says the Ford Figo is the company’s second biggest seller in the region.