MADRID, Spain – In an awards ceremony staged earlier this week, top-selling Spanish women’s magazine Mujer Hoy (Women Today) named the B-MAX as the most trendy car of 2012.
In winning the award, the B-MAX beat the Fiat 500, Audi A1 and Citroën DS3.
The winners in the publication’s annual auto awards are chosen by readers through an online vote on www.hoymujer.com. This year, some 2.5m votes were cast. “That shows the growing interest that women around the world have in automobiles,” said Charo Carrera, a director of the magazine.
Eva Vicente, director of PR & Communications at Ford Spain, collected the award and told the audience that women played a key role in designing the B-MAX. She added that the award was the first European trophy presented to the innovative new model.
The awards ceremony was held in Madrid, with Carme Chaparro, one of the magazine’s columnists and a Telecinco TV channel newsreader, presenting the trophies.
At the ceremony, the B-Max was described as “one of the most innovative models of recent years; a very compact minivan, with an original door system without a central pillar, leaving a cabin access width of 1.5 meters, the largest available on any current car.”
Mujer Hoy is distributed weekly in leading Spanish newspaper, ABC, which has a one-million circulation.