DEARBORN – The Ford brand in South Korea closed out 2012 with its best quarter and best year on record.
Its December sales of 429 vehicles helped it reach a fourth-quarter mark of 1,483 vehicles sold and annual sales of 5,126 – up 23 percent versus 2011.
The Explorer was Ford’s best-selling vehicle overall, while the Taurus was Ford’s best-selling car. Both vehicle lines had annual sales exceeding the 1,000 mark.
Lincoln MKS is another strong performer in Korea. Approximately 25 percent of Ford’s sales in the country are Lincoln vehicles – Lincoln MKZ, Lincoln MKS and Lincoln MKX.
Korea is an important market for Ford Export and Growth, which moved quickly after last year’s implementation of a free trade agreement to improve product offerings and reduce cost of ownership for Korean customers.
Jae Jung, president, Ford Korea, called it “our most aggressive year ever for new product launches.” And Ford President and CEO Alan Mulally visited Seoul to spotlight those plans through visits with the media and other influentials.
Additionally, the new “Seoul to Soul” brand campaign provided media, influential bloggers and select consumers with unprecedented access to Ford vehicles and technologies.