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 Social Media Hub: Unbranded Products Go Further

DATE: Will be calculated from "Release Start Date" field.

Social media has exploded around the web and Ford has been a significant participant in the last year or two. Click here to visit the @Ford Social Media Hub - Ford Motor Company's resource for all personnel who have an interest in learning more about the social web.

Last week Ford took an innovative approach to advertising our products. We ran ads without including the Ford name, the blue oval or product names.

This may seem counterintuitive to the whole idea of advertising, which is usually to get your name out there. However, this was a chance to let our products speak for themselves and to ask people to forget about any negative preconceived notions they have about Ford.

Click here to continue reading this blog by Scott Kelly, Ford Marketing Communications.

  

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5/7/2012 6:30 AM