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The launch of the 2013 Focus ST marks the expansion of Ford’s performance vehicles into the highly competitive import-dominated small car performance category.
This segment includes: VW GTI, Mazdaspeed 3, Subaru Impreza WRX, and Honda Civic SI. This launch is more significant than any recent Ford performance vehicle launch for one main reason: Focus ST represents the best of Ford globally. While other performance vehicles to date have been limited to one or two regions, the Focus ST will launch almost simultaneously in FNA, FoE, and APA