DUBAI, UAE – Buoyed by strong demand for Ford and Lincoln products, Ford Middle East posted nearly 20 per cent higher sales for the first half of 2013 versus the same period last year, while the company registered the best June sales on record with a 36 per cent growth over June 2012. The positive sales are attributed to the growing popularity of Ford and Lincoln products sold in the Middle East, a further recognition and seal of approval from customers on marked improvements in quality and top-notch innovations on the new model range.
Ford Motor Company in the United States also registered a13 per cent sales increase in June compared with a year ago, marking Ford’s best June sales results since 2006. Overall year-to-date figures also were positive, with a nearly 14 per cent increase versus the same period last year.
Ford is leading a major global shift to fuel-efficient and functional utility vehicles, with sales growing faster in the last five years than any other Ford vehicle segment and faster than the industry average.
The same is true in the Middle East. Growth was boosted by the surge in sales of SUVs and trucks, up by 24 per cent during the first half of the year. Flex posted the highest gains with a 78 per cent increase followed by the Edge, which saw a 40 per cent growth.
Trucks showed what Built Ford Tough means as sales of the compact Ranger pick-up soared by 350 per cent, and F-150 sales rose 170 per cent in the first half of the year.
Ford Taurus continued to lead the passenger car segment, posting a 135 per cent sales increase. Mustang continued to be a favourite muscle car as it registered a nearly 50 per cent rise in sales.
Lincoln also took the limelight with triple-digit growth for crossover Lincoln MKX, with sales up 160 per cent, the highest gain recorded by the brand, followed by the Lincoln MKS sedan, which saw a 133 per cent growth.
“Our extensive portfolio continues to drive our business with substantial growth in both retail and fleet sales,” said Thierry Sabbagh, Ford Middle East director of Sales. “Once again, our results confirm the continued demand for our products and the innovative technologies we offer. Further, this illustrates that our customers place a high trust on the products that we offer, which feature unique innovations and technologies as well as outstanding value and after-sales support.”
He added: “This success wouldn't have been possible without the relentless commitment of our dealers and their drive to grow their network and service facilities across the region. Together we remain more than ever determined on further enhancing the level of after-sales services as well as providing some of the highest levels of customer satisfaction in the region.”
Lebanon posted the largest increase in sales during the first six months of this year, 232 per cent, while Iraq was second with sales growing by 143 per cent. In the Gulf Cooperation Council countries, Bahrain sales increased 90 per cent followed by 38 per cent from Qatar and Oman. Sales in Saudi Arabia grew by 22 per cent and by 8 per cent in the UAE. Kuwait showed strong sales in trucks with a 14 per cent increase. Jordan also showed strength with sales rising by 35 per cent.
Ford Middle East and its dealers are closely working on network expansions in the GCC, Levant and Iraq in dealership facilities, service centers and parts distribution outlets to provide unparalleled customer service. There are more than 60 new Ford and Lincoln sales and service facilities under construction regionwide to serve the ever-growing customer base.
Ford expects to increase the number of Quick Lane and Quick Parts outlets in the GCC, with 40 branches scheduled to be opened in 2013 to help provide a wider reach for customer service and genuine Ford and MotorCraft spare parts.