MELBOURNE, Australia — The Ford Kuga Smart Utility event was held on July 16, giving almost 20 consumer media and bloggers an introduction to the smart features of the car in a different way.
The event was especially designed to help participants learn about the Ford Kuga inside and out, and then put their knowledge to the test in a series of smart challenges which engaged the participants’ competitive spirit and gave them a chance to interact with the vehicle.
There were three interactive demo stations which each journalist rotated through – Emergency Assist and SYNC, hands-free Tailgate and BLIS (Blind Spot Information System) and Active City Stop. At the end of the three stations, we held a Tailgate and SYNC challenge where the journalists and bloggers competed for SMART prizes.
Media attended from publications like ELLE, Virgin Australia Voyeur, Australian Men’s Fitness, GQ and Practical Parenting.