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​Meadow Green 1949 (click here to enlarge image view).
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 Shades of Ford Green Through History

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Editor's Note: Each Thursday, @Ford Online takes a look back at Ford heritage moments from the company's past.

DEARBORN - We hear a lot about “green” cars these days, and Ford offers consumers the power of choice with many fuel-efficient powertrain options.

However, in celebration of the return of spring in all its verdant glory, the color green itself has its own story to share here at Ford Motor Company.

Let’s look at the Model T; one of the first things that comes to mind is the famous Henry Ford quote: “Any customer can have a car painted any color that he wants as long as it is black.” While this was true from
1914-1925, the very first Model T was offered in dark Brewster Green.

The greens of the 1930s and 1940s reflected their somber times, with shades like Brewster and Sea-Mist predominating. The 1950s saw an explosion of bold new colors like Sea Sprite and Cascade Green.

The 1960s Fords had their own spectrum of groovy greens, including Twilight Turquoise and Ivy Green. And anyone who remembers the 1970s knows it was not a kind season for colors and that Grabber Green and Green Glow may be best forgotten.

“It’s not easy being green,” said Kermit the Frog, and during the 1980s green was left behind. From 1984 through 1991, no Ford vehicles were even offered in green. The 1990s saw a resurgence of green, especially fresh-looking shades like Cayman Green. By the 1993 DuPont Automotive survey of vehicle color popularity, green had crawled to second-most popular, after the perennially popular white.

That kind of popularity couldn’t last, but some greens stuck around. After all, what could be more appropriate than a Hybrid Escape in Titanium Green?

While white and silver dominate the 2011 popularity report, there are always adventurous souls who want to stand out from the crowd. It turns out the driver of that bold Lime Squeeze Fiesta is the heir to a proud heritage of green Ford Motor Company vehicles.





  

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4/19/2012 6:00 AM