JAKARTA, Indonesia — Just a week after its official launch in Indonesia, the all-new Ford Focus is already winning awards.
The class-leading Focus last week received the ‘New Wave Care Award 2012’ from MarkPlus Inc., Southeast Asia's leading integrated marketing and strategy professional services firm, for being able to deliver the driving fun and comfort that consumers want.
In collaboration with Marketeers, a professional community platform for marketers in Indonesia, MarkPlus Inc. organised the New Wave Awards 2012 at the Indonesia International Motor Show (IIMS). Based on field observation and interviews with IIMS visitors, the awards were presented to those practicing the principles of Marketing 3.0, with an emphasis on honesty and efforts to target the consumer’s conscience.
“The all-new Ford Focus received the New Wave Care Award 2012 as it satisfies consumers’ desire for fun driving and ease of parallel parking,” said Hermawan Kartajaya, CEO, MarkPlus Inc., handing over the award to Ford Motor Indonesia (FMI).
Equipped with several first-in-market and first-in-segment smart technologies and safety features, the all-new Focus truly satisfies the desires and requirements of consumers.
“The award further demonstrates that the class-leading technologies and innovations of the all-new Focus have made an immediate impression with Indonesian consumers,” said Bagus Susanto, managing director, FMI. “We are confident that the all-new Focus will be a success in Indonesia.”
|Roy Lontoh, product launch manager, FMI received the award for the all-new Ford Focus.
||The award further demonstrates that the all-new Focus have made an immediate impression with Indonesian consumers.|