FRANKFURT, Germany– Ford Motor Company, bolstered by rising sales in Germany and strong demand for new vehicles including the Focus and C-MAX, achieved strong gains in overall sales and market share in Europe in August.
Ford sales rose 19.3 per cent in August to 72,200 vehicles, and its share rose 0.8 percentage points to 8.2 per cent August, Ford’s best August share performance in Europe since 1998.
Across its total 51 European markets, Ford sales grew 18.6 per cent to 95,800 vehicles in August. Through the first eight months of the year, Ford sales in these markets totalled
1,050,400, up 2.8 per cent, or 22,100 vehicles, from a year ago.
"We had a very strong August sales compared with a year ago and compared with the rest of the industry, which is a testament to our strengthened product lineup,” said Stephen Odell, Ford of Europe’s chairman and CEO, on the eve of Ford's IAA Frankfurt Motor Show media preview.
"The economy remains very challenging and consumers are jittery – particularly in the Eurozone – but we remain optimistic given the response to our new vehicles and technologies and the new vehicles we have in the pipeline."
The Fiesta, Focus and Transit were the best-selling Ford models in August and year-to-date.
Total sales of the new Focus which was launched in mid-March have now exceeded the 100,000 mark, making the car the No.2 best-selling Ford vehicle in Europe for both the month and year-to-date.
Sales of the new C-MAX totalled 81,400 vehicles in the eight months of the year: the best August year-to-date result for the C-MAX since 2007. Total European sales of the Ford C-MAX since launch late last year are 94,000 vehicles, and customer orders are well in excess of 100,000 vehicles.
Seven Ford models recorded double-digit volume gains in August, led by Galaxy (up 49 per cent), Transit (up 25 per cent) and Mondeo (up 15.5 per cent).
"Behind the numbers, we are seeing encouraging trends from our brand – particularly, the rising percentage of customers choosing our highest-spec Titanium models," said Roelant de Waard, vice president of Marketing, Sales and Service, Ford of Europe. "Close to half of all Focus customers are purchasing Titanium models, and many are choosing advanced technologies, such as Active Park Assist."