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The LPL Group participants makes a stop-over at Ford Subic Dealership.
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 Sales Consultants get the Ford Focus Experience in the Philippines

DATE: Will be calculated from "Release Start Date" field.

MANILA, Philippines — Sales consultants from Ford dealerships in the Philippines got the chance to test drive the all-new Ford Focus in a fuel economy challenge from Ford Pampanga to San Fernando City.

A total of 12 sales consultants and Focus specialists participated in a fun and educational fuel economy drive, representing dealerships from Ford Cabanatuan, Ford Dagupan, Ford Subic, Ford Tarlac, Ford Pampanga and Ford Libis. Three 1.6L and three 2.0L Ford Focus were used during the drive.

Participants of the fuel economy drive were paired to maximize their driving experience and learnings. A fuel top-up and odometer reading was conducted at Shell San Fernando before the group made its way on a scenic drive from Manila to Subic – averaging a total distance of 224 km.
During the drive, participants had to the chance to interact with Ford SYNC and experience other class-leading features of the all-new Focus.
Upon reaching Subic, the sales consultants enjoyed lunch and the opportunity to ask the trainers and organizers questions about the all-new Focus followed by a fun group photo to mark the occasion.
Two teams were awarded for the lowest consumption for each engine variant. The 2.0L Ford Focus Titanium+ sedan had the lowest total fuel consumption of 17.06km/L, driven by Joseph dela Cruz of Ford Dagupan and Kathrina Danuya of Ford Subic. The 1.6L Ford Focus 4DR Trend achieved a fuel economy rating of 13.86km/L, driven by Alan Punzalan of Ford Dagupan and Rhoel Navarro of Ford Tarlac.
“The activity was well-organized. Now it is much easier to present the vehicle to our customers because we were able to experience it ourselves,” said Malorie Apodaca, Focus Specialist, Ford Libis.
“It was a great and knowledgeable activity. We were able to experience the all-new Ford Focus’ features like Active Park Assist, tested them on our own and understood how they work,” said Kathrina Evita Danuya, Ford Subic.
This is the second of a series of fuel economy drives for the all-new Ford Focus with Sales Consultants, which started last year with the PRB Group.
 
 
The SC teams take a quick lunch break before hitting the road back to Pampanga.
Participants of the SC fuel economy drive gather to share key learnings and experiences for the day.
   
A convoy of Arctic White Ford Focus hatcbacks make their way to Subic.
SC Participants pose at the Ford Pampanga dealership.
   

  

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3/4/2013 9:25 PM