SHANGHAI, China — Get ready to be entertained.
Ford’s SYNC® with MyFord Touch® technology comes packed with more features than ever before, delivering the ultimate entertainment hub to a growing number of vehicles sporting the Blue Oval in China.
The all-new Mondeo is the latest Ford vehicle in China to come equipped with MyFord Touch, available in English and Mandarin, which allows a driver to interact with features such as climate control, radio, and CD-player using voice commands, an eight-inch colour touchscreen and also a conventional button.
“Technology is now a really important consideration for car buyers, and Ford is constantly working to develop the most advanced systems in the world, making the driving experience not only much more rewarding but also safer,” said Kumar Galhotra, vice president, Product Development, Ford Asia Pacific. “By providing technology which allows the driver to control functionality through voice control, it allows drivers to keep their hands on the wheel and eyes on the road.”
More than 5 million Ford cars and trucks have been sold with SYNC since it was introduced in 2007, and with it becoming increasingly available in Asia and Europe, is projected to be fitted on an additional 9 million vehicles by 2015.
SYNC with MyFord Touch was first introduced in China on the Ford Edge three years ago, and then expanded to the Ford Kuga and the Ford Explorer, and now the all-new Mondeo.
MyFord Touch offers an advanced interface which combines the connectivity of SYNC with a full-colour 8-inch touch screen in the centre stack and two 4.2-inch LCD screens. The driver can easily access vehicle functions, settings and information easily through voice, the steering wheel controls or with a simple tap of the centre stack touch screen.
The latest version of MyFord Touch provides an enhanced touch screen interface that boasts simpler graphics and bolder text, while the response time from the touch screen is also faster than before.
By connecting a mobile phone via Bluetooth® or USB connection, MyFord Touch allows users to call their contacts with voice control by using their first name, last name, or both, while comprehensive contact information such as a contact’s address or email details can also be downloaded. To ensure privacy, contact information is only available when a phone is connected to the system, unlike embedded connectivity systems.
The advanced driver connect technology comes with a simplified voice recognition command structure. Utilising a flattened syntax, drivers can perform more tasks using fewer words, thanks to the improved SYNC vocabulary that recognises more than 10,000 voice commands.
MyFord Touch also allows users to listen to text messages from compatible phones and then send a reply using a list of pre-set responses. These responses can be edited and users can also create their own unique replies.
The Kuga, Explorer and all-new Mondeo also come with Ford’s Emergency Assistance feature. When a phone is connected to SYNC it will phone the emergency call centre should an accident occur in which an airbag deploys or, in certain vehicles, the emergency fuel pump shutoff is activated. Because the Kuga, Explorer and all-new Mondeo also have MyFord Touch, they have the additional feature of a priority emergency screen that contains location information during the emergency call, along with quick-touch access to In Case of Emergency (ICE) contacts at the end of the call.
The benefits of MyFord Touch are not limited to the driver. A media hub comes fitted with three audio/video RCA jacks, an SD card slot and two USB ports.
For customers of the all-new Mondeo in China, MyFord Touch will give rear seat passengers the ability to control music through audio buttons installed in the centre armrest in the back.
“People want to stay connected at all times, even when they’re driving, and SYNC with MyFord Touch allows exactly that while also ensuring that distractions are minimal so that customers can still focus on their driving and arrive safely at their destination,” said Galhotra.