SERBIA – The Russian media recently had the opportunity to test drive the new Focus Wagon. Early feedback indicates that they were very impressed.
The FordSollers-organised event took place in Serbia at the end of April. Forty writers were invited, including bloggers, auto journalists and consumer press editors.
Each group of 20 spent two days putting a variety of different specification Focus Wagons through their paces over “challenging and serpentine roads.”
One of the highlights of the driver was a visit to Drvengrad , an ethnic Serbian village built for the film "Life is a Miracle," a comedy-drama directed by Emir Kusturica that was entered in the 2004 Cannes Film Festival. The village is now a tourist attraction and hotel complex.
Very positive online coverage has started to flow, included a report on Zr.ru which praised the Focus models design and performance.
The website commented: “Despite becoming a more solid looking car, the Focus Wagon has not lost any of its outstanding driving qualities. The car is longer, but that has not affected the famous Focus handling - it still delivers real driving pleasure.”
Similarly favourable coverage in print and on radio and TV is anticipated by FordSollers.