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 Reporter Credits Lane-Keeping System with Save

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​ISABELA, Puerto Rico – Ford’s lane-keeping and driver-alert systems earned rave reviews from a journalist who credits the features with helping him avoid a collision.

It happened during the Fall in Love With Fusion excursion sponsored by Ford Puerto Rico earlier this month. The lane-keeping system helps drivers stay between the lines, while the driver-alert system notifies drivers if it detects signs of drowsiness.

“My intention was to drive wrong so I could try the car, and to my surprise the car alerted me that I needed to rest, with a graph showing a cup of coffee,” wrote Roberto Mercado of, who added that he became distracted watching the control panel buttons.

“Suddenly, the music turned off and I saw a flashing red light on the dash, which saved me from crashing someone who cut in front of me. . . . My story would’ve been different without the system.”

Mercado was one of nine members of the media who journeyed to a resort on Puerto Rico’s west coast and other tourist destinations with their significant others. The intent was for the media to get behind the wheel of the Fusion for the first time and fall in love with it.

“Ford has always believed that getting there is more than half the fun; that’s why we’re so excited about the new Fusion,” said Mark Buzzell, Ford managing director for Puerto Rico, the Caribbean and Central America. “With its sleek styling, comfortable interior and customer-centered technology, it’s all about taking those good times on the road.”

Ford set the tone for the weekend by having a driver dressed in a tuxedo deliver a box of chocolates and a CD of romantic music along with the car, and the Fusion did the rest.

“For a moment, I thought I was driving an exotic, expensive car,” wrote Mercado. “The car highlights speed stability, security and technology that guarantees an excellent driving experience for less cost.”




3/8/2013 6:15 AM