MANILA, Philippines – Ford Group Philippines (FGP) launched Ranger Wildtrak – an exciting new high-specification vehicle in the signature Ranger series – to their media last month. Wildtrak is an urban lifestyle truck for customers who want a tough truck that compliments their active and urban lifestyle.
"The Ranger Wildtrak builds upon the new Ranger's Tough Style design and genuine class-leading Built Ford Tough strength and durability that have made it one of the most respected trucks in the market," said FGP Vice President for Marketing and Sales Steven Tan. "Add the Ford customised exterior body design treatments and unique features, and there is no other truck that matches the Wildtrak's combination of good looks and all-round capability of best in class engine performance and driving quality. It has instant street credibility as an urban lifestyle vehicle."
Exclusive Wildtrak features include body-coloured tailgate cladding with embossed Ranger branding, box rails and roof rails with aluminium bar accents, a frame mounted aluminium grey side step with titanium-coloured end caps, a special styled sports bar mounted on the pickup bed behind the cab and distinctive Wildtrak decals on the front doors and tailgate.
The unique-to-Wildtrak under rail bedliner, body side cladding, illuminated scuff plates with Wildtrak logo, and front bumper overrider bring new driving elements to the Ranger series. The exclusive 16-inch Wildtrak alloy wheels complete the overall design package of the Wildtrak.
As with all Ford products, passenger safety is a high priority. Ranger Wildtrak is equipped with a four-sensor, three-channel, four-wheel antilock braking system (ABS) with Electronic Brake Force Distribution (EBD) to provide maximum stopping confidence in all road conditions.
Even with its proven truck toughness and capability, the new Ford Ranger's interior offers car-like comfort and low NVH, thanks to ergonomically crafted seats, climate control, MP3-compatible audio and a body shell engineered to isolate the cabin from road noise – even on the busy streets of Manila.
The Ford Ranger series offers an array of clever stowage solutions, including a front-door stowage bin that holds a half-litre water bottle and a handy pull-out tray above the glove compartment. The sliding tray, extending across the width of the passenger side of the dashboard, supports a weight of 10 kilograms and can be used as a work surface.
The Ford Ranger’s instrument panel features the contemporary and relaxing appeal of red illumination from its three large, individual gauges – each set within its own binnacle – ensuring excellent visibility day and night, and also giving the pickup truck’s interior a dynamic feel.
The gray and black colour scheme in the passenger cabin enhances the sporty look and feel, while the high quality materials make drivers and passengers feel like they are sitting in a luxury passenger car.
The new Ford Ranger Wildtrak is as powerful as ever. Powered by Ford's impressive Duratorq TDCi commonrail engine, it offers class-leading torque for excellent off-the-line acceleration and quick response. No other compact pickup matches the ability of the Ranger series to deliver excellent low-rev torque. The 2.5-litre TDCi engine also packs a potent punch, developing 330Nm at 1800rpm.
The new Ford Ranger Wildtrak is available in a 4x2 Double Cab High Rider body style configuration and in 5-speed manual and 5-speed automatic transmissions. Drivers can choose from Wildtrak's three distinctive colours, Black Mica, Winning Blue and Cool White.
Fifty-two media attended the Ranger Wildtrak launch on August 28. Three unique invitation styles, a lunch tailored to each journalist's personal preference, and travel pouches embossed with their names brought the theme ''Personalised Experience'' to life from start to finish.
An integrated marketing campaign kicked off on September 1 to excite the market about the launch of new Ford Ranger Wildtrak.
|From left to right: Paolo Soler (Philippine Surfing Academy), Roselle Pantastico (Ford Brand Manager), Eric Malimban (AVP for Product Marketing), Steven Tan (VP for Marketing & Sales), Glen Dasig (AVP for Sales), Dino Obias (AVP for Marketing), and Anika Salceda (AVP for Communications).
||Participants get a close-up look at Ranger Wildcat.|