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 Q&A with Paul Mascarenas on Ford's Recognition by Fast Company

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​DEARBORN - Fast Company's annual Most Innovative Companies issue honors leading businesses. To compile the list, the magazine’s editorial team spends months gathering and sifting data, to identify those enterprises that exemplify the best in business from across the economy and around the world. The end result is a package that dares to be different, emphasizing not just revenue growth and profit margins but also progressive business models and an ethos of creativity.

This year, Fast Company's annual Most Innovative Companies issue honored Ford along with other leading businesses including Apple, Amazon, Google and Target along with such rising newcomers as Square, Fab and Tumblr. Nike ranks No. 1 following the release of two major innovations, FuelBand and Flyknit technology.  Click here to read more.

Below Ford Chief Technical Officer and Vice President of Research and Innovation Paul Mascarenas shares his thoughts on this recognition. Use the comment section following the Q&A to share how you see ingenuity being used every day at Ford to build great products and a strong business.

Q. What is your reaction to Ford being recognized by Fast Company as one of the World’s 50 Most Innovative Companies?
A. We’re delighted to be recognized along with other leading innovators like Apple, Google, Amazon …..

Q. Fast Company maintains an editorial focus on innovation in technology, ethical economics, leadership and design.  Why is it important for an automaker like Ford to excel in those areas, particularly technology?
A. As we would all recognize, technology and innovation continue to reshape our lives at a relentless pace.  We’re focused on delivering great experiences for our customers and using innovative technologies to provide solutions to the many mobility and sustainability challenges.  Transportation needs around the world continue to evolve and become more challenging every day, and we’re at the forefront of helping to develop long-term solutions.

Q. Can you provide some examples that illustrate how Ford stands out as an innovator in those four areas (technology, ethical economics, leadership and design)? 
A. Technology:  Industry-leading product and manufacturing technologies are core to the Ford pillars and a key differentiator for our vehicles in a fiercely competitive market.  Examples include Active Park Assist, Lane Departure Warning, Rain-sensing wipers and Auto Stop-Start System.  Connectivity is key for our customers, and we’re focused on ways to improve safety by intelligently managing the experience.

Ethical economics:  We have a responsibility to consider the likely scenarios of the future, such as climate change, the depletion of natural resources, congestion etc. and to tackle these challenges by collaborating globally.  Our focus continues to be on delivering great products but at the same time building a strong business and making our contribution to a better world.

Leadership:  Ford was the first automaker to embrace the in-vehicle use of mobile devices, such as smart phones, portable media players, etc. and we’re being viewed as a leader in the technology arena, providing technologies that our customers expect at a price they’re willing to pay.  Our smart technologies are designed to make our vehicles smarter, in turn helping to create a safer and more relaxing driving environment.

Design:  Our vehicles are designed to provide leadership in fuel economy and safety, utilizing renewable and recyclable materials using proven, affordable technologies. 

Q. Is there anything else you would like to add in response to Ford receiving this honor?
A. This is an interesting and exciting time for all of us.  Technology has changed the relationship we have with our vehicles, and it’s changing the driving experience for our customers.  We’re honored to be recognized for our contributions.


  

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2/11/2013 12:05 PM