Skip Ribbon Commands
Skip to main content
Jason Liu, Deputy GM of Changan Ford Sales Company  receiving Certificate of Commitment for Road Safety from FIA President Jean Todt in April this year.
Related Materials
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  

 Promoting Safety: CFMA launches 2012 Ford Driving Skills for Life, I Pledge  

DATE: Will be calculated from "Release Start Date" field.

QINGDAO, China — Ford's joint venture in China, Changan Ford Mazda Automobile Co., Ltd. (CFMA ) is ramping up safety efforts across China.

CFMA has launched its fourth Driving Skills for Life (DSFL) program, and is also introducing the “I Pledge” campaign which asks people who undertake the DSFL training to make promises to follow safer driving practices.

At a media session in Qingdao, 40 journalists from 36 media outlets from Beijing, Jinan, Yantai and Qingdao, including print media, websites, radio and TV stations, attended. Meanwhile, social media such as Weibo (a micro-blogging site similar to Twitter) was utilized to broadcast the event live in order to expand the influence of the event through online communication.
Before sitting in classrooms with trainers and getting behind the wheel of several new Focus cars for a “test drive of safety,” journalists were given a speech by Zhang Tao, associate director of the second department of motor sports, Federation of Automobile Sports of China (FASC), who stressed the importance of safety in both auto sports and ordinary road driving.
“I fully acknowledge the constant effort that Changan Ford has been making in promoting road safety in China,” said Zhang, after introducing some major concerns about road safety in the country.
In April, Jason Liu, deputy general manager of Changan Ford Sales Company, signed a statement with the Federation International Automobile (FIA) on behalf of the company at the 2012 China Automobile Sports Forum, pledging to make a safer road for all motorists.
Besides DSFL, which was first launched in the Asia Pacific Region in 2008, Ford is also going further in the cause by introducing new safety campaigns in the region. The "I Pledge" campaign asks people to take a pledge to drive safe. Originally developed by Ford India, China is the second market to incorporate the “I Pledge” campaign into DSFL sessions.
After the DSFL session, all attendants signed the “I Pledge” board as a promise to drive in a safe manner, spreading positive influence and being a good example to other motorists.
“Compared to the competition-oriented training sessions held by some automakers, Ford's Driving Skills for Life program is more practical,” said Li Boxu from Autohome.com. “It really concerns ordinary drivers, designed to correct some wrong habits.”
 “It was a pleasure to attend the session,” said Wang Xiaogang from FASC. “Ford has been doing a great job promoting safety in China. I found all the instructions taught in the session were practical and useful for Chinese motorists.”
Since its launch in China in 2009, DSFL has trained about 10,000 drivers in 129 cities across China. This year, as part of its "Changan Ford Experience Day" campaign, Changan Ford plans to expand the DSFL training sessions to another 60 cities in the country, targeting to train more than 4,000 drivers.

 

 

CFMA  trainer  delivering DSFL training in classroom.
Zhang Tao, official from Federation of Automobile Sports of China giving endorsement to DSFL and " I pledge to drive safe" campaign.
   
Journalists putting their newly-learnt safety skills in use on new Focus.
Attendees signing the “I Pledge” board.
   

  

By  

 
Yes
Yes
No
7/6/2012 12:55 AM