DEARBORN - This week employees have the opportunity to get up close and personal with Ford's latest in-car connectivity technologies SYNC® and MyFord Touch™. As a part of the SYNC First campaign, employees and retirees are invited to the Ford Tech Tour Experience and receive personal one-on-one in their own vehicles.
"We wanted to bring the tech tour display along with our engineers and give employees a truly unique experience," said Paul Russell, marketing manager. "We have the ability to help employees understand both the SYNC and MyFord Touch systems, establish syncmyride.com accounts, and also then spending time with employees individually in the drive-up service area."
Leading the industry for in-car connectivity, the Blue Oval emphasizes that we all are responsible for the safe operation of vehicles, including minimizing distractions. SYNC First asks employees to pair their mobile devices, learn how to effectively use SYNC to control their mobile devices and to become an advocate for SYNC in the community.
"This is the best conversation I've had with anyone on SYNC," said Kirk Miller, program manager, IT, a customer in the drive-up service lane. "It’s a great thing that we're doing, it’s a great product and I'm really excited about it."
The Ford Tech Tour gives employees the opportunity to learn about both the SYNC and MyFord Touch systems, while the drive-up service area gives employees personal training on how to pair phones, tips, how to's and other troubleshooting questions employees may have.
"The demonstrations are great, but the hands-on experience of bringing my car is so helpful," said Corrine DeMarco, material control analyst, manufacturing. "Overall I rate the event a 10. It offers great service and I hope they will have more events like this in the future."
The Ford Tech Tour Experience and drive-up service lanes will continue to be available this week in Southeast Michigan for employees. Today and tomorrow the events will be at the PDC showroom parking lot from 10 a.m. to 2 p.m. Friday, the events move to the WHQ's south parking lot from 10 a.m. to 2 p.m. and also remain at WHQ's for Saturday from 10 a.m. to 3 p.m.
"We have the opportunity to share all the knowledge that we have and impart to the employees so that they can be better advocates for their family, friends and neighbors," said Russell.