NEW DELHI, India – In celebration of Ford Figo sales topping 100,000 units in July, Ford India held a contest to give owners a chance to express their feelings for the popular small car.
The ‘100,000 Smiles with Figo’ campaign was a social media engagement contest where Figo owners were asked to share pictures of happy moments spent with their vehicles along with a caption of up to 60 characters.
The contest was open to Figo drivers from July 20 to August 20. Entries from across India poured in and were uploaded to the Ford Figo Facebook site.
Each week, a panel of judges selected the best photo and caption. The weekly winner was awarded an iPod Nano. At the end of the contest, an overall winner was selected to receive the grand prize of an iPad. Special Ford merchandise was also presented to photos worthy of honourable mention.
The ‘100,000 Smiles with Figo’ contest took place during a busy festival season in India, and over two popular national holidays, Janamashtami and Independence Day. As many people travel during this period, the timing of the contest created great photo opportunities for Figo drivers.
The Winning Photograph
|Grand Prize Winner: “That day, the weather was awesome. We shared our happy moments with Figo...Yahoooo.” |
– Naresh Naidu.
The Weekly Winners
|Week 1: “My Figo takes my family wherever they wish, providing great space and superb comfort…we feel like sitting in a luxury car.” – Deepak Mishra.
||Week 2: “Both of whom I hold something special in my heart ...my wife...my Figo…” – Sumukh Kamat.|
|Week 3: “Making dangerous roads safer, thanks Figo.”
– Saravana Pandian.
|Week 4 & 5 : “Women's Day Out: Girl’s day out! Gossip, chatter & coolness. Bring ‘em on!” – Arun Remy Mota.|
|“Whoever said that Ford Figo is a Five Seater Hatch is wrong, I bet its a 10-in-1 Jumbo” – Rajesh Malve.
||“My Figo brought me to one of the highest motorable point in Bhutan” – Sarat Phukan.|
|“Smile in the eyes, Uber cool weather Figo's Magic, Brings it all together.” – Ankur Agarwal.
||“My most prized possessions in this world - My grandparents and my Ford Figo." Mohi Singal.|
Please visit http://facebook.com/fordfigo to see more photo entries.