​DEARBORN - When it comes to customer service and personal connection, sometimes bigger is just, well, bigger. Jim Farley, group vice president, Global Marketing, Sales and Service, has the goal of making interaction with Lincoln customers better.

“It’s almost as if some luxury brands are becoming big-box retailers, forgetting the very hallmarks that made them so special over the years,” said Farley during the 2012 North American International Auto Show.

Today’s luxury customers value more individualistic choices, and that’s where Lincoln will shine, he said.

“This creates a real opportunity for Lincoln,” said Farley. “Today, there is definitely space in the luxury market for both more personalized vehicle choices and ownership experiences.”

Lincoln is no stranger to this type of commitment.

“It is part of our heritage,” Farley said. “People aspired to own cars like the 1930s Zephyr, the 1960s Continentals and the 1970s coupes because they were deliberately different from everything else on the market.

“Lincoln had a consistent, clear and compelling brand signature. We intend to do the same again.”

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