DETROIT - During press and industry preview days at the North American International Auto Show (NAIAS), Deutsche Bank hosted a global automotive industry conference. Several members of the Ford leadership team including President and CEO Alan Mulally, COO Mark Fields, Executive Vice President of Global Marketing, Sales and Service and Lincoln Jim Farley, Group Vice President of Global Product Development Raj Nair and CFO Bob Shanks shared insights into Ford’s global business during this conference.
Throughout this week @Ford will share portions of the Ford presentation which covered:
- One Ford and the global product development strategy
- Platform consolidation and efficiency metrics
- Sustainability and technology
- Lincoln Motor Company
- Ford Motor Company products
This last installment covers the topics of Lincoln Motor Company and Ford Motor Company products.
Lincoln Motor Company
The 2013 debut of the Lincoln MKC, a CUV expected to meet the growing demand for luxury crossovers, paired with Lincoln MKZ earning the J.D. Power APEAL award for most appealing compact premium car in 2013, helped the brand lay a solid foundation for future success this year.
Knowing the brand will be expanding to China during the second half of 2014, provides even more fodder for the brand to grow and thrive.
Nair relayed how a continued focus on the three Lincoln brand pillars; quality, design and personal service, is expected to help Lincoln earn greater recognition moving forward.
Ford Motor Company products
Ford products making the most news in 2014 will be the all-new 50th anniversary Ford Mustang, the all-new F-150 and the 2014 Transit Connect Cargo Van and Transit Connect Wagon.
“Mustang is a solid part of car culture, and even American culture in general,” said Nair. “We knew we had to get this right.”
Lower, wider and more aggressive than its predecessor, Mustang now delivers improved ergonomics for a better drive experience, three powertrain options including a 2.3-liter I4 EcoBoost that will deliver more than 305 horsepower, a new fully independent suspension and new technology features including selectable drive-modes and track apps that will add the fun character Mustang is known for.
After its recent debut at the North American International Auto Show, the Ford F-150 is already making news as the toughest, smartest, most capable F-150 ever. Having lost 700-pounds thanks to an all-new high-strength steel frame and groundbreaking advanced aluminum-alloy body, the F-150 will now be more fuel efficient and offer better overall acceleration, stopping ability, and performance. New features such as the 360 degree birds-eye view, Trailer Hitch Assist, Spotlights on the exterior rearview mirrors and integrated loading ramps were incorporate with customers’ needs in mind.
Likewise, the Transit, Transit Connect Cargo Van and Transit Connect Wagon have been developed to meet the varying needs of their buyers.
Transit offers a wide range of body styles and configurations with three roof heights and three body lengths available. Smart technologies such as SYNC with MyFord Touch featuring a 6.5” touchscreen with navigation, Reverse Sensing System, MyKey®, Trailer Sway Control and a Lane Departure Warning with Driver Impairment Monitor, all help business owner ensure efficiency in their day-to-day.
Transit Connect and Transit Connect Wagon also do their part to be capable and customizable vehicles. Transit Connect, with two available wheelbase options, offers dual sliding side doors and a rear 180-degree opening cargo door for optimal convenience. Transit Connect Wagon is able to seat either five or seven passengers while also offering fold-flat seating for cargo hauling purposes.