PANAMA – The winner of the Panama Ford Ranger Challenge says he is looking forward to using his new Ranger for work and pleasure.
Juan Aldeano owns a billboard and sign business that requires frequent travel to out-of-the-way places in extreme weather conditions. “I definitively need an amazing car to work,” he said. “I’ve tested another pickup on a mountain with all my material inside the wagon, and it didn’t feel stable and strong. When I tested the Ranger for my challenge, it really felt secure and reliable.”
For finishing ahead of the other two finalists, Aldeano received a 2012 Ford Ranger silver crew cab XLT 4X4 diesel, valued at $39,000 and capable of working in the countryside and the city. He was presented with the keys to the truck at a special event Aug. 9.
“I’m always going into difficult roads carrying heavy stuff but also like to have fun trips with my family over the weekends since my family loves adventure,” Aldeano added. “This is a car for a lifestyle like mine.”
The voting process was hard fought, with the other two finalists, Alejandro Agredo and Rony Aguilar, finishing within a few votes of each other.
Crucita Santiago, regional operations manager, Caribbean and Central America, Ford Export & Growth, said, “We wanted our customers to propose the most difficult tasks to test the new Ford Ranger, which has the ability to meet them.”
The two runners-up both received a cash prize.
Agredo, who placed second, is an international business student who used the Ranger to deliver food, clothing and other donations to Panamanians living in virtually inaccessible places, including rugged and remote mountain areas.
Aguilar is an agriculturalist who enjoys adventure and took the Ranger on a cross-country trek across rough terrain carrying bags of livestock feed.
The Global Ranger Challenge is a unique, experiential marketing campaign that has been running in select markets around the world. It gave the finalists in each location the opportunity to test the all-new Ranger. Each of their challenges was captured on video by a professional film crew provided by Ford and uploaded to the Ford Ranger Challenge web site for public voting to determine the winner.
In Panama, the Ranger was tested on mountains all over Capira, among the mangroves of Punta Chame, rocky roads of Chilibre and sand paths at the beach along the Pacific and the Atlantic.
“Around the world, our customers are using their trucks for work and require full service every day,” said Santiago. “Whether carrying loads on the road, pulling a police shift or working as a miner 100 meters below the surface, all depend on their trucks to do their jobs.”
To view Aldeano’s winning entry, go to www.fordrangerchallengepanama.com.
From left, Juan Aldeano, Alejandro Agredo, Crucita Santiago, Minnette Velez-Conty (Communications and Public Affairs, Ford International) and Rony Aguilar.