OTTAWA - Ottawa (ON) is the nation’s capital and where federal legislation is put into place that will impact future generations, like environmental protection and conservation. It’s also home to some spectacular wonders like the Rideau Canal.
In the winter, the canal becomes the world’s largest naturally frozen skating rink. In the spring, visitors to the city can admire the 1 million tulips that bloom throughout the capital. Plus, tourists and locals alike, flock to Byward Market, which celebrates the best locally sourced fruits and veggies.
So it is only fitting that at the Ottawa International Auto Show Ford showcased some of the company’s most fuel efficient and environmentally conscious vehicle options.
“Small cars are a key factor in our ability to offer our customers the power of choice,” Jaffer said. “The new 2014 Ford Fiesta will feature an all-new 1.0-litre EcoBoost engine, which delivers fuel economy gains and reduces emissions, compared to larger engines,” said Mehboob Jaffer, Ford of Canada Communications, who was on hand to discuss the benefits of small vehicles with media.
While the diminutive size of the 1.0-litre EcoBoost saves cash at the pump, it doesn’t hold anything back on the road. At 123 horsepower for each litre of engine displacement (the engine’s size), the 1.0-litre EcoBoost delivers more power for its size than a Lamborghini Aventador (at 108 horsepower per litre).
The 2014 Fiesta and the 2013 Ford Fusion Energi, a plug-in hybrid vehicle, also were at the Ford booth of the auto show for media and attendees to check out, working to dispel the myth that small cars aren’t suited to family life.
Ottawa is growing. With more land mass than Canada’s largest cities, Ottawa faces unique transportation challenges as the city grows larger. With 20 years of research and innovation behind electrified vehicle software and hardware technology, Ford offers a range of vehicles designed for life in urban centres like Ottawa.
Ottawa City Councillor Maria McRae, chair of the Environment Committee, gave a private media presentation, which included information on Ford’s electrified vehicles as well as the City of Ottawa’s vision for the city, its sustainable transportation strategy and interest in electric cars.
“A small car is a great option for families living in a dynamic city like Ottawa,” Jaffer said. “We love showcasing them at auto shows like this one, because people are able to really see themselves in a small car. It gives them the chance to imagine how it would fit their lives and how it would fit their travel on a day to day basis.”