NIGERIA – The winner of the Ford Ranger Challenge is Opeyemi Ologun, a switch engineer from Lagos.
The 28-year-old Ologun and two other finalists were given the use of Ford Rangers to carry out their challenges. Ologun will take home an all-new Ford Ranger 3.2 XLT doublecab as his prize.
The Ford Ranger Challenge involved contestants putting the all-new truck to the test in their everyday lives. The tasks and challenging terrain were described on the contest’s web page, with the public invited to read all about the challenges and vote for their favorite.
In Ranger vs. Omo Forest Reserve, Ologun traveled more than two hours in the all-new truck to reach the site, then traveled the rough, rocky and steep hills from the reserve gate to Erin.
Situated in the southwest province, the Omo Forest has one of the most difficult trails in the country. A wooden bridge along the trail has prompted many professional truck drivers to abandon their efforts to attempt the incline. However with the Ranger’s 4x4 capability, Ologun was able to meet the challenge it presented, prompting voters to decide he had put the Ranger to the ultimate test.
“I was advised not to drive across the bridge,” he said, “but I knew if I could maintain a steady speed I could count on Ranger to do the rest, and I was right.”
To enter the contest, would-be participants had to submit videos of themselves or an essay explaining why they should be considered for the challenge and why they were uniquely qualified to take it on.
The contest has been running in select markets around the world. It was announced in Thailand, began in Australia and has been making its way across the globe to Nigeria and beyond.
“We’re looking forward to adding the all new Ranger to our extensive line-up of cars and trucks,” says Ezio Tuniz, regional sales manager, Sub-Saharan Africa, Ford Export and Growth. “A lot of people are excited to see it, and it’s going to be a great addition for us.”
The all-new Ranger officially launches in Nigeria later this year.