COLOGNE, Germany – Strong demand for new vehicles, such as the redesigned Fiesta and Kuga, helped Ford of Europe improve its retail market share by 0.6 percentage points year over year to 7.2 per cent in key European markets.
Overall, Ford sold 63,000 vehicles in February in the traditional 19 European markets, down 19 per cent versus last year in an industry that fell by 11.4 per cent in February. Ford remained the No. 2 best-selling passenger car brand year-to-date.
“Our new products are selling well and the order banks are strong despite the continued weak European market,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “As we continue with the most extensive product refresh in Ford of Europe’s history, we will remain focused on growing retail share while reducing short-cycle sales and daily rental.”
Order takes of new Fiesta and new Kuga were up 18 per cent and 27 per cent in February, respectively, compared with February last year. More than 25,000 units of B-MAX have been sold since launch in October 2012.
Ford has also confirmed it has restarted normal production of Mondeo, S-MAX and Galaxy vehicles after hourly employees at its Genk, Belgium, plant, and adjacent supply park, approved a social plan related to the plant’s proposed closure at the end of 2014, pending the completion of an information and consultation period.
“Our sales in the first two months of the year were significantly affected by the lack of consistent supply of Mondeo, S-MAX and Galaxy so this is welcome news for Ford, our dealers and our customers,” de Waard said.
“We have strong demand for these vehicles and will now move quickly to fill orders and meet the demand.”
New products are also driving commercial vehicle sales. Boosted by strong demand for the new Transit Custom and Ranger models, Ford sold 10,200 commercial vehicles in the Euro 19 markets in February. Ford’s commercial vehicle market share rose by 0.8 percentage points to 7.9 per cent in February. Order takes of Ford’s commercial vehicles are up 25 per cent versus February 2012.
Additional Ford vehicle launches in 2013 will include the Fiesta ST, Focus Electric, Transit, Transit Connect, Tourneo Connect and EcoSport.
Around the regions
Ford remained the market leader in the UK with February sales at 12,700 units, up 13 per cent. February market share for Ford was 16.2 per cent. The Ford Focus and Ford Fiesta were the top two selling vehicle respectively in the UK.
In February, Germany was the company’s largest market by volume, with a share of 6.5 per cent, and sales of 14,200 units.
In Russia, Ford’s fifth largest market by sales, monthly registrations for Ford were at 7,100, and at 13,400 units year-to-date.
Ford’s sales in Turkey grew by 15 per cent to 6,300 vehicles in February and by 20.7 per cent year-to-date, the highest volume gain for any of Ford’s European markets in the first two months of the year.
In Eastern Europe, Ford sales were up 1.2 per cent at 3,800 vehicles in February.
Ford sold 80,500 vehicles across the full European region of 51 markets in February, a reduction of 16.5 per cent.