SÃO PAULO, Brazil – Ford today revealed its new global vision for its four-door compact car, which offers intelligent technology and design in Brazil and other emerging markets. The Ka Concept 4-door an ideal option to meet the needs of the competitive compact car class.
With the global reveal of Ford Ka Concept 4-door, Ford establishes a new standard of quality and finish in the compact car segment. The concept car, which was developed in Ford’s Product Development Center in Camaçari, Brazil, offers a new design and shows Ford’s leadership in this area.
Today, the 4-door concept was revealed simultaneously in São Paulo, Brazil and New Delhi, India (click here to read about the reveal in India). It completes the line-up along with the 5-door model, which Ford presented in Brazil and Europe at the end of 2013.
The concept vehicles shown in Brazil and India have slight differences. The Indian vehicle is a bit shorter so it can be part of the sub-4m class, which meets local regulations – and it is called the Figo Concept. This is part of Ford’s strategy to meet the needs of consumers in each market.
“Consumers expect more from their cars, even when it is their first purchase,” said Steven Armstrong, President of Ford South America. “They expect good fuel economy, low cost of ownership and a spacious interior. The Ka Concept 4-door offers this and more. Its modern design and intelligent solutions, along with safety features, help transform the driving experience for this important market segment.”
The compact car segment accounts for 60% of the Brazilian automobile industry and has the largest amount of competitors. Compact four-door vehicles alone represent 20% of the entire market. This segment is growing in other important regions of the world. In the Asia-Pacific region, one-third of Ford’s sales will come from compact vehicles by mid-decade.
“The all-new Ka Concept 4-Door creates a new standard for compact cars and will surprise consumers with its premium finish and attributes normally found in up-class vehicles,” said Armstrong.
With the global reveal of the Ka Concept 4-door, Ford aims to establish new standards of quality and manufacturing in the B-car class to meet the expectations of consumers in Brazil and other important global markets. Refined design, which follows the company’s global standards, is key in creating this standard.
With this new concept, Ford shows that consumers can choose a compact sedan without having to compromise on design or intelligent solutions.
“The Ka Concept 4-Door is our concept of a refined, no-compromise approach in creating a compact sedan,” said João Marcos Ramos, Chief Designer for Ford South America. “It is common to see the design of vehicles in this segment based on trends and fads and they quickly become outdated. We wanted to create a clean, elegant, refined and lasting design, which also transmits precision, efficiency and sophistication.”
The design will bring a new level of refinement to the compact sedan segment by using elements normally found in more expensive vehicles. The trapezoidal front grille and robust, raked hood are trademarks of Ford’s global design DNA. The slim, elongated head lamps accentuate the Ka Concept 4-door’s sporty appearance and the parabolas inside the head lamps exhibit attention to detail.
The windshield is raked back as far as possible to create an agile and elegant profile, which conveys modern design. The curved, rising lines create a sense of movement. The spacious trunk is prominent and its elegant lines are in harmony with the rest of the vehicle.
The Ka Concept 4-door’s lines are more than an exercise in design. They were perfected during hundreds of hours of testing in the wind tunnel to improve the vehicle’s aerodynamics, reduce wind noise, and offer a silent driving experience. It offers improved fuel economy due to these aerodynamic adjustments.
Inside, the Ka Concept 4-door is big on intelligent storage spots and creates space for technological breakthroughs. MyFord Dock is one of these innovations. It is an unprecendented way to use, store and recharge devices, such as cellphones and MP3 players, while integrating them with the vehicle’s connectivity system.