SHANGHAI, China – Zhaohua ancient town, battlegrounds from Three Kingdom’s Period and the famous pottery town of Jing De Zhen were some of the historic "pit stop destinations" visited by the more than 45 auto reporters and bloggers involved in Ford China's second "Views on Edge - a journey exploring Chinese legacy " media test drive programme.
Ford China chose three ancient paths which represent the typical mountain terrain and ancient civilizations for the route of the drive. Led by the Ford Edge fleet, in three separate journeys, the reporters and Ford customers embraced the opportunity to drive the new Ford Edge SUV in all road conditions to experience its great power, leading safety and many innovative technology features which enriches Edge’s branding message “Powerful Inside Out”.
Following a number of historic routes, the first group drove off on March 11. A highlight of the 3-day, 278 kilometre trip was the ancient Shu Path (a 150-kilometre plank road) drive in Sichuan province. Shu Path is famed for its scenic and historic attractions including Zhaohua ancient town and a famous battleground site from China's Three Kingdom's period.
Along the way, the participants also had the chance to learn more about Sichan's cultural traditions and attended the famous Sichuan "face-changing" opera and magic show.
On March 25, the second group began a three-day, 300-kilometre test drive across the Qian Gui path in southern China from Guangzhou province to the Guangxi Zhuang Autonomous Region.
The third drive, held from April 9-12, covered the Shuirao ancient path in Anhui Province.
As part of a Ford China corporate social responsibility programme, the drivers in this leg stopped off to donate hundreds of books and dictionaries to students and teachers at the Youtian Hope School.
The combination of history, scenery and the awesome Ford Edge driving experience was a winning one for popular auto blogger, Wu Rongmo.
"The scenery was incredible as was the Ford Edge. It was a pleasure to drive and handled all conditions with ease. It was also very comfortable and the 5.1 surround sound entertainment system was incredible,” said Wu.
Fellow blogger, Ni Huaihua added, "The new Ford Edge is spacious and comfortable and I really liked its safety features, especially BLIS, the blind spot information system. And credit to Ford for selecting fantastic driving routes that were challenging and never boring."
Ford China Marketing Sales and Service Director, J.D Tang said the success of the first “Views On Edge” test drive programme held last December inspired the Ford China team to run a follow-up initiative.
“The first ‘Views on Edge’ initiative was one of the best received media test drive programmes that we have ever run. It helped to generate a large amount of positive press coverage and inspired many consumers to view and drive the new Ford Edge - 37 blog posts have attracted 785,502 clicks." said Tang.
Stories and photos from the second "Views on Edge" test drive initiative have been published on a Ford China mirco-blog site ( http://weibo.com/fordchina ). By the end of the drive, the site had attracted more than 9,000 messages and comments and more than 1,500 people have signed on as Ford China fans.