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CAMAÇARI, Brazil - The new EcoSport, developed at Ford's Product Development Center in Camaçari, Bahia state, is one of the subjects that the automaker presents this Thursday (March 15th) during the Engineering Week at the Technology School of the Federal University of Bahia (UFBA), in an exclusive day just for the company, with technical and human resources lectures. The event's objective is to promote the development of engineering in Bahia and also mark the commemoration of the Technology School's 115th anniversary, one of the main academic institutions of the region.

Besides the new EcoSport, Ford will show the Ford Edge, the Fusion Hybrid and the New Fiesta. For Márcio Alfonso, EcoSport chief engineer, participating in this event is the perfect opportunity to foment, identify and attract talents from the engineering school for Ford's plants.

The new EcoSport is Ford's first global vehicle developed in South America and initiates a new age in the integration of design and global engineering, with the sharing of information between all regions to meet the needs of different consumers around the world.

The University's Engineering Week congregates graduate, post-graduate students and guests to discuss new technologies and to promote networking with professionals in the area. Besides the lectures, the students have the opportunity to register resumes in the Ford database, to receive gifts and participate in a  drawing to visit the Camaçari plant.

“Ford sees the Engineering Week as a great opportunity to strengthen its relationship with the university and the students. Here it is the breeding ground, where everything starts and we can affirm that betting on education, this partnership with the universities has had good results. Today, one in each three engineers who work at Camaçari's Product Development Center, is from Bahia, says Sergio Camera, a Ford engineer who is responsible for the cooperation agreement with UFBA.