SAARBRÜCKEN, Germany – All-new Ford EcoSport made its first German public appearance at Autofrühling Saar car show in Saarbrücken at the weekend.
The urban SUV was one of 21 brand new Fords on display at the trade event where five Ford dealerships were on hand to showcase the company’s award-winning model line-up and smart Ford technologies.
Visitors got to test drive vehicles such as Ford Focus Electric, Ford Kuga and Ford Ranger, as well as experience driver assistance features including Active City Stop and Park Assist. By the end of the two-day long event, Ford had taken orders for 28 new vehicles.
EcoSport is the first Ford global model to be developed entirely in South America. First introduced in 2003, Ford created the segment in Brazil and has since sold more than 770,000 of the first EcoSport models in the region.
Ford engineers and designers from more than 16 countries worked together to develop the all-new EcoSport that is launched amid increasing demand for SUVs in Europe.
Ford projects that between 2014 and 2018, sales of all SUVs in Europe will increase by 22 per cent, and sales of small SUVs – like EcoSport – will increase by 90 per cent.