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Michael Boneham, president and managing director, Ford India, takes the journalists through a presentation on the New Figo.
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 New Figo Enthralls in Night Drive Through Mumbai

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MUMBAI, India — It was the night Ford’s New Figo met Bollywood.
 
After its rocking musical launch at the Hard Rock café, it was time for the New Figo to have some fun with a unique and first-ever media night drive through the streets of Mumbai.
 
To showcase the New Figo’s array of changes and its smooth handling capabilities in night driving conditions, Ford India invited around 50 media to join the exciting event that explored famous landmarks  depicted through the lenses of Bollywood – India’s famous film industry.
 
Michael Boneham, president and managing director, Ford India, welcomed the media and took them through a presentation highlighting the car’s all-new changes.
 
“We thank you for your support in making Figo the ‘Most awarded car in India’ in its debut year and invite you to experience the New Figo with over 100 changes. The night drive is the perfect way to experience first-hand the car’s excellent driving abilities and enhanced visibility with the new-look headlamps,” he said.
 
The drive, held over three nights, was conceived with a Bollywood theme to take the media on a route dotted with prominent landmarks across Mumbai that have featured in several Bollywood blockbusters dating back to the 1950s.
 
Starting with Mount Mary Church in Bandra, which forms the backdrop to the film Amar Akbar Anthony, the drive moved through the narrow and congested lanes of Chapel Road.
 
But the enhanced driving capabilities of the New Figo with its calibrated engine and smooth gearshifts helped the drivers maneuver through it with ease. The new-look headlamps, equipped with a reflector surface, helped provide the drivers with better visibility in poorly lit parts of the city.
 
The drive then took them through to Bandra-Worli sea link, the 5.6 KM cable-stayed bridge that is also an architectural marvel to the famous Hazi Ali Dargah, the site where superstar Amitabh Bachhan’s blockbuster ‘Coolie’ was shot.
 
The drive on Monday night involved media including beat journalists/editors, photographers and camera crews, representing publications and channels such as CNBC -  Overdrive, Autocar –UTV, HBL Smart Buy, Business Standard Motoring, Auto India, Auto Bild, NDTV, Zigwheels and Car India.
 
“What an entertaining drive, it was extremely fascinating to revisit the streets of Mumbai all over again with the Figo Night Drive,” said Sidharth Patankar of NDTV.
 
“The Figo truly has become smarter, I particularly like the way the third gear shift is reacting, it is smooth and the lower end torque has also improved significantly,” he added.
 
Moving on, the convoy passed through Nariman Point before stopping at the famous Flora Fountain for a photo stop. The gleaming fountain formed the perfect backdrop to shoot the stylish New Figo. After taking a few shots, the convoy moved on via the famous Gateway of India to Asiatic Library for another photo-op.
 
The media also drove through another important landmark, Chatrapati Shivaji Terminus (CST), which has formed a backdrop to blockbusters including ‘Bombay’ and ‘Slumdog Millionaire.”
 
“I have always loved the Ford Figo, I own a diesel variant myself. For the first time I experienced the petrol variant with the New Figo and it truly is a good package. The aggressive pricing should work in Ford’s favour. The colours are fun and the drive was smooth,” said Cyrus Dhabhar, a correspondent from Auto India.
 
The New Figo looks striking against the lit up Flora Fountain.
 
 
Sweet and smooth: Journalists compare their drive in the New Figo to the smoothies at Bachelor’s Juice Centre.
 

Journalists shoot the New Figo against the majestic backdrop of Asiatic Library.

 

  

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10/17/2012 3:15 AM