Ford’s new C-MAX and Grand C-MAX are proving to be a major success with European consumers. Sales have increased by more than 100 per cent over the previous model, with a high percentage of customers opting for new technology features.
Since the new C-MAX and Grand C-MAX were introduced in late 2010, more than 135,000 vehicles have been sold across Europe. To the end of November, Ford sold 118,800 C-MAXs in Europe, more than doubling C-MAX sales from a year ago.
This remarkable sales growth has seen the model's European segment share grow to 12.7 per cent in 2011 (up from 6.7 per cent in 2010), with the C-MAX range claiming segment leadership in Italy, Turkey and Ireland.
“C-MAX proves that even in an extremely competitive market and a difficult economy, customers will respond to great new products,” said Roelant de Waard, vice president, Marketing, Sales and Service, Ford of Europe. “The only way to double sales and segment share in one year is to win over new customers from the competition and that’s what C-MAX is doing.”
New Features Attract Customers
The Grand C-MAX has been an immediate hit with customers across Europe, contributing one-third of the overall C-MAX sales volume. The model features twin rear sliding doors, seven-seat capability and an innovative walk-through seating concept, where the second row middle seat folds away under the outer seat and makes it possible to walk through to the third seat row. More than 60 per cent of customers buying this model have moved to Ford from other manufacturers.
Consumers also appreciate the smart driver-assistance features offered in the C-MAX. For example, 35 per cent of customers select Ford Active Park Assist for easier parallel parking, three times more than initially predicted.
The recent introduction of new low-CO2 C-MAX and Grand C-MAX models wearing the Ford ECOnetic Technology badge – offering CO2 emissions from as little as 114g/km – has increased the appeal of the C-MAX line-up for consumers that value class-leading fuel economy.
During 2012, customers will also be able to select C-MAX models powered by the ultra-efficient 1.0-litre Ford EcoBoost petrol engine, which combines impressive performance with outstanding fuel economy and CO2 emissions.