DETROIT - News breaks, content evolves but the love for Ford products and heartbeat behind the Blue Oval never stops.
That’s why during the 48 hours of the North American International Auto Show (NAIAS) Media Days the Ford team is expanding on the way they share content, by pushing non-stop content from journalists, bloggers and everyday Ford fans.
According to Karen Untereker, U.S. Social Media Manager, the team is taking a new approach with this year’s platform.
“This time around we’re telling a comprehensive story as well as taking a bold stance against our competition, even in regards to how we push our news,” she said.
It’s all made possible with the new content aggregation site; the Mass Relevance content hub– a fully dynamic and experience which blends social media with a collection of best photos, videos and fun reads.
“It’s the best place to go for any of Ford’s NAIAS stories,” said Untereker. “It gives users a go-to platform to visit when they want to see or share auto show updates.”
So instead of sifting through the web for talk on Ford’s NAIAS news, Mass Relevance is bringing it to you first. Whether you’re a Ford employee, enthusiast or fan, all users can access this site for a collection of the best photos, videos, fun reads, live streams, and more.
What better way to hear Ford NAIAS news than from a compilation of stories put together by the Ford team itself?
The site is fully interactive and will update with new content every few minutes. So users can tweet, share and respond to posts without even leaving the page.
Participate in the Ford NAIAS experience by sharing a tweet, tag or post with #FordNAIAS.
Click here to check out the Mass Relevance site.