COLOGNE –Alan Mulally will deliver the keynote address at the 2011 CeBIT show on March 1 in Hannover, Germany. The Ford Motor Company president and CEO will announce news about the SYNC with MyFord Touch driver connect technology.
“We committed to our customers that we will deliver best-in-class quality, fuel economy, safety, value and really smart technologies such as SYNC with MyFord Touch in every vehicle from Ford, including the all-new Ford Focus,” Mulally said
SYNC with MyFord Touch is an in-car connectivity platform that allows the driver to control the vehicle’s major functions through spoken commands. It has the ability to synchronise with media and telecommunications devices – offering hands-free voice control of external business and personal communication or entertainment tools.
Originally available to customers in North America, the system has been significantly developed by Ford’s specialist engineers to make it compatible with European markets.
Ford SYNC was developed with the help of Microsoft to allow drivers to stay connected, safely, while on the move. In North America more than 3 million vehicles have now been equipped with SYNC.
Visitors to the CeBIT technology show will have the opportunity to try out the advanced new Ford technologies for themselves on the company's stand.
CeBIT is the world’s largest digital, IT and telecommunications fair and plays host to more than 6,000 exhibitors.
Mulally’s keynote speech at the 2011 CeBIT technology show will be a further example of Ford’s strategy of talking directly to technology consumers and media.