DEARBORN -- Fortune started the process with 32 contenders, seeded and matched up by the editors. Each week, readers picked which leader they thought made a bigger impact in 2010. In the end, Ford's own President and CEO Alan Mulally was named Fortune's 2010 Reader's Choice Businessperson of the Year. The final match was a blowout: Mulally took home 94 percent of the vote against Apple's Steve Jobs.
Team Ford -- employees, agency personnel, retirees and dealers -- contributed in force to the recognition voting efforts. In fact, the biggest single driver of visits (approximately 80 percent) to the brackets voting page were people clicking on a link -- or multiple links -- housed on Ford related sites, including @Ford Online. Click here to see the breakdown.
Fortune editors selected Netflix CEO Reed Hastings as the magazine's 2010 Businessperson of the Year, placing Mulally in second place. Click here to see the overall placing for the top 50 business leaders in 2010 as ranked by Fortune magazine.