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 Mondeo wins new fans in Hanoi and Ho Chi Minh City

DATE: Will be calculated from "Release Start Date" field.

HANOI, Vietnam – Almost 200 potential customers drove the new Ford Mondeo in Hanoi and Ho Chi Minh City (HCMC) last month ahead of a new sales drive to be launched in August.

Speaking about the test drive, Trương Kim Phong, marketing manager, Ford Vietnam said, "Raising the profile of the Mondeo and showcasing its many features was the objective of the test drive campaign. In terms of target customers, we invited prospective customers that are in the market for a great value for money premium vehicle."

Among the best selling features of Mondeo are its impressive and attractive kinetic design, expressive elegance and benchmark quality. The steering wheel is stable, delivering one of the best driving experiences in its segment. Pedals are calibrated to the appropriate pressure and responsive in high speeds, creating a precise and safe experience for the driver.

Mondeo possesses an ideal weight for stable and sharp turns. Passengers appreciate the spacious, quiet ride.

Impressively smooth, quiet and refined, the six-speed automatic transmission responds precisely and quickly to the throttle, providing the driver with willing acceleration in all conditions. The Duratec engine produces 118 kW(164hp) at 6500rpm and it delivers more than 213 Nm between 2000 and 5800rpm.

Based on the test drive feedback, the overwhelming majority (95%) of participants were very impressed, including Bui Minh Tuan.

"I really enjoyed the Mondeo test drive. It is smooth and quiet and all-in-all, a classy, powerful and attractive vehicle that I would love to buy," said Bui.

His thoughts were shared by Dinh Trong Vinh who participated in the HCMC test drive.

"It was a great driving experience. I like the Mondeo's sporty design, performance, handling and beautiful features. It also feels very safe and well suited for Vietnam road conditions and offers excellent value for money."

The new 2.3 litre Ford Mondeo, the first vehicle produced at Ford Vietnam’s new state-of-the-art Hai Duong production facility, is priced at US$ 50,500 (including VAT).

The Hanoi test drive was held at the International Conventional Center, while the HCMC trial was held at the My Hung Residential compound.

 

   
The test drive participants enjoyed the chance to thoroughly check out the new Mondeo. Many of the test drivers commented on the Mondeo's great handling, performance and suitability for Vietnam road conditions.

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7/28/2010 12:00 AM