SHANGHAI, China - Ford Asia Pacific’s Marketing, Sales and Service (MSS) vice president Brett Wheatley shares his Ford story with us, as well as his insights on the role auto shows play for Ford across the region.
Brett celebrates his 25-year anniversary with Ford in May 2014 and has been with Ford Asia Pacific for the last 14 months.
Watch the video to hear his perspective on the immense growth opportunities within Asia Pacific and the excitement he feels watching a relatively young team take on new opportunities and go from strength to strength.
In the lead-up to the 2014 Beijing International Auto Show, which opens on April 20, Brett also takes us through the important role auto shows play in promoting the Ford brand across the region and the globe.
“Auto shows, especially ones as esteemed as the Beijing Auto Show, are hugely important to Ford, particularly in Asia Pacific, where we are growing at such a rapid rate. They offer Ford a perfect platform to share the Ford story and brand with more people, and showcase our newest products and innovations,” said Brett.
At this year’s Beijing Auto Show, Ford will continue our history of unveiling a number of exciting new vehicles and technologies. And for the first time, Ford will also have an interactive outdoor experience where visitors to the show will be able to interact more personally with our vehicles and technologies.
Click here to watch the full interview with Brett Wheatley as he tells us more about his background and the importance of auto shows for Ford in Asia Pacific and globally.