Click here for all of the Ford and Lincoln news, photos, videos and media coverage from the 2013 North American International Auto Show.
DETROIT - Thousands of journalists packed this year’s North American International Auto Show press days to get the latest scoop on what’s new across the automotive industry.
Ford made its own statement with a press conference that highlighted the Transit family of vehicles along with its news-making Ford Atlas Concept truck.
Since then, positive reports have filled media channels throughout the country.
“With GM trucks making their debut at the Detroit Auto Show, and Ram's 1500 winning North American Truck of the Year, how does Ford stay in the spotlight? By renting out the home of the Detroit Red Wings and lowering an F-150 Concept from the ceiling while sparks fly and men pretend to work on faux steel girders. Show stolen.” – L.A. Times
“Ford dropped a bomb with the unannounced Atlas concept truck this morning. What's the Ford Atlas? To GM's truck PR folks, it's the elephant in the room, covered in 900-pound gorillas carrying Kate Upton, naked, in a sedan chair.” – Road & Track
Below is just a hint of the coverage that the company’s offerings received to date.
(L.A. Times) Detroit Auto Show: Ford's Atlas concept steals show
(Road & Track) Ford Stuns Detroit Auto Show with Atlas Concept Truck; The New GM Pickups Became a Footnote This Morning
(USA Today) Ford Drops a New F-150 Pickup on Detroit
(AutoWeek) Atlas Shrugged, and the Truck World Felt It
(TruckTrend) 2013 Detroit: Ford Atlas Concept First Look; Blue Oval Highjacks the Truck Spotlight
(Yahoo!Autos) Ford Atlas Concept, the sneak peek at the future of F-Series pickups
(Jalopnik) The Ford Atlas Concept Is the 2015 F-150
(Fox News) Ford Atlas Is a Sneak Peek at the Next F-150
(Edmunds.com) Ford Atlas Concept Previews Future F-150