GENEVA , Switzerland – Ford Motor Company Chief Operating Officer Mark Fields has urged staff to stay focused as the company edges ever closer to sustainable growth and profitability in Europe.
Speaking on the Ford stand at the Geneva Motor Show, Fields praised the tremendous efforts of the Ford of Europe team for executing the company’s three-pronged transformation plan and he predicted a bright future for Ford in the region.
“It’s been a tough road over the last number of years and you’ve done a fantastic job of implementing the first phases of the transformation plan,” Fields said.
“Now we have a great opportunity, particularly this year, with the 10 products coming here, to really start that next surge in the plan and growth to get us back to profitability. Keep that Focus, thank you for what you are doing and keep an eye on where we are going and not necessarily where we have been.”
Earlier in the day, Fields and Stephen Odell, president of Ford of Europe, Middle East and Africa revealed the new Ford Focus, the latest version of the world’s best-selling nameplate. Joining it on the Ford stand were the Edge Concept and all new Mustang.
“Of course it’s all about product. First, obviously, is new Focus and the message there is it’s the best-selling nameplate in the world and we are making it even better,” added Fields.
“And of course, this baby right here, the Mustang. It’s our 50th anniversary and this is the first motor show we’ve had a chance to show it in Europe and the crowds around this all day have just been tremendous so those are two really big highlights.”