DEARBORN – Ford and Lincoln sales in Export & Growth’s Asia Pacific region were at their all-time best in December, helping the region achieve its best quarter ever, with 4,350 vehicles sold. Overall vehicle sales were well-balanced between cars, led by Fiesta and Focus, and the Ford Ranger, with all three nameplates growing by more than 30 percent over December 2011.
For the year, Export & Growth sold 12,264 vehicles in its Asia Pacific markets; Malaysia accounted for more than half of those.
Malaysia’s automotive media has been impressed with Ford vehicles – awarding them multiple honors last year, including four for the Ranger – Pickup Truck of the Year in the Autocar ASEAN awards, Overall Car of the Year and Pickup Truck of the Year from the New Straits Times-Maybank and Best Value for Money Pickup Truck by the Asian Auto Allianz Auto Industry Awards.
While Ford has been performing particularly well in Malaysia, Michael O’Brien, Asia Pacific/Caribbean and Central America general manager, says the same was true in other key markets. “Singapore was up a remarkable 55 percent for the year, its best showing in five years.” In Hong Kong, where a new dealer was appointed in early 2012, the Ford brand also gained momentum and is expected to grow significantly in 2013.
Additionally, Ford maintained leadership as the number-one-selling brand in several other Asia Pacific markets, such as New Caledonia and American Samoa, and expects that list to expand in 2013.