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 MKZ and MKX Lead Lincoln’s Sales Improvement in 2011

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DEARBORN – Spurred by sales of the Lincoln MKZ midsize luxury sedan and the Lincoln MKX luxury crossover, the Lincoln brand enjoyed a 2.5 percent increase in year-to-date sales through September.


MKX sales are up 5.33 percent for the year. Improving sales for the MKZ lineup – which includes Lincoln’s first hybrid – tallied a 54 percent increase year over year for September. Lincoln’s midsize is running at a 35 percent better rate for the year.

“Customers are responding to the commitment Lincoln is making to be a world-class luxury brand, led by compelling vehicles and an exceptional customer experience,” said Kevin Cour, Lincoln Sales and Service Manager. “MKZ and MKX are showing the way as credible competitors in their respective segments.”

This sales momentum will continue to be bolstered by the company’s plan to transform Lincoln.

“We’re on a bit of a roll, and we plan to keep it going,” said Mark Fields, Ford Motor Company’s president of The Americas.

When asked to elaborate on plans regarding Lincoln, Fields began by providing some background on the brand’s resurgence.

“Lincoln is extremely important to Ford Motor Company for a number of reasons,” said Fields. “First and foremost, the luxury piece of the industry is still and will continue to be significant. In any given year in the U.S., the luxury segment is 11 to 13 percent of overall sales, and it’s very important that we participate in that market. Lincoln allows us to do that.”

Fields said the continued strong showing by Ford will help Lincoln as well.

“The Ford brand continues to bring in more customers,” said Fields. “At some point, these customers may want to move into a luxury brand, and we want to be there for them. The alternative is just letting these customers go to competitors, and we’re not going to settle for that.”

Upcoming vehicle debuts at Los Angeles (Nov. 16-22) and Detroit (Jan. 9-22) will show customers what they can expect from Lincoln. The brand is in the early stages of expanding its line with seven all-new or significantly refreshed vehicles in the next three years – including its first-ever small vehicle.

This plan accelerates with more investment and attention to standout product design from a dedicated Lincoln design studio, class-leading technology focused on comfort and convenience, and powertrains delivering top performance and fuel efficiency.

These changes should help Lincoln continue to expand in the luxury market. Currently, Lincoln MKZ is resonating with luxury customers in the key markets, with double-digit gains in Los Angeles, New York and Miami.

Lincoln MKZ Hybrid continues to deliver notable results for the brand – 24 percent of September sales were for the hybrid, including 49 percent of sales in Los Angeles. Available for the same suggested retail price as the gasoline version, Lincoln MKZ Hybrid is the most fuel-efficient luxury sedan in America, delivering an EPA-certified 41 mpg rating in city driving and 36 mpg on the highway.

The Lincoln MKZ Hybrid’s fuel economy tops its nearest competitor – the 2011 Lexus HS 250h – by 6 mpg. It also trumps the Lexus with higher net horsepower, more passenger space, enhanced interior, and more standard luxury and segment-exclusive safety features.

Both the Lincoln MKZ Hybrid and front-wheel-drive gasoline model start at $34,645 (MSRP); the all-wheel-drive gasoline model starts at $36,535.

Click here for the product sheet on the Lincoln MKZ/MKZ Hybrid.

Industry-first customer-focused technology, uncompromised craftsmanship, top safety
ratings, best-in-class 305 horsepower and outstanding fuel economy make the Lincoln MKX a standout among premium midsize utilities.

Like MKZ, MKX is selling well in Los Angeles, New York and Miami with dealer retail sales increases in each market year to date, led by Miami at 42 percent.

Lincoln MKX offers an array of standard features that are often optional among luxury competitors, including heated and cooled seats, Lincoln SYNC®, MyKey® Intelligent Access with push-button start and Remote Start System.

Lincoln MKX is also fuel efficient and delivers 19 mpg city and 26 mpg highway, best among non-diesel competitors. Lincoln MKX starts at $40,290 MSRP.

Click here for the product sheet on the Lincoln MKX.

The J.D. Power and Associates 2011 Vehicle Dependability Study named Lincoln as the top brand based on the number of problems per 100 vehicles. J.D. Power polled 43,700 original owners on problems experienced during the past 12 months on 2008-model-year vehicles after three years of ownership. Out of 35 brands, Lincoln had the lowest number of issues.




10/19/2011 12:00 AM