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 MAP Quality Extends to Personalized Vehicle Options

DATE: Will be calculated from "Release Start Date" field.

​MAP Specialist Utility Roger Russell solders wires during installation of a remote start system in the new Vehicle Personalization Center.
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​WAYNE, Mich. – Michigan Assembly Plant (MAP) customers are now receiving the same high quality with their personalized vehicle options that they are with their new Ford Focus or Ford C-MAX. 

Recently launched in a special 6,000 square-foot area of the plant, the new Vehicle Personalization Center (VPC) houses five bays where MAP employees install such options as remote start systems, body fascias, keyless entry pads and bodyside graphics.  

“I like it because it’s unique,” said Specialist Utility Alan Johnson, who works in the VPC.  “Every car is different.  It could be a remote start, keyless entry, mud flaps.  You don’t know until you do the job.”

Prior to the VPC, if Focus and C-MAX customers wanted these options, they would have to find them in the aftermarket.   Now, customers can order them when they order their car and have the components installed in the same plant that builds their vehicle.   

“In addition to providing high-quality, optional content for the customer, the VPC also benefits the plant by providing more work and adding more revenue,” explained Daryl Sykes, site manager, MAP site. 

Annual VPC volume is projected to be 4,500 vehicles.  Keyless entry pads were expected to be the most popular option, but remote start systems have had the highest take rate so far. 

MAP VPC Content
• Remote Start System
• Bodyside Graphics*
• Exterior Protection Package
    o Front/Rear Splash Guards
    o Rear Bumper Protector
• Body Fascia Package (body kit)*
    o Front Skirt
    o Rear Skirt
• Keyless Entry Pad
(*not offered on C-MAX)

 (picture left) MAP Specialist Utility Alan Johnson installs an optional rear fascia on a Focus in the new Vehicle Personalization Center.

(picture right) MAP’s new Vehicle Personalization Center measures 6,000 square feet and is equipped with five bays.




4/8/2013 6:00 AM