BRENTWOOD, England - With the 2014 FIA World Rally Championship (WRC) fast approaching, the M-Sport World Rally Team has revealed its all-new livery for the year ahead. The innovative blue and black Ford Fiesta RS WRC will be piloted by Mikko Hirvonen and Elfyn Evans on all 13 rounds of the up-coming season.
The new design was revealed with a live wrapping in conjunction with partners 3M Peltor at the UK’s Autosport Show this weekend. Spectators were able to watch the design develop as 3M’s team applied the vinyl throughout the show.
As in previous years, M-Sport receives technical support from the Ford Motor Company. The team’s range of award-winning rally cars continue to draw strength from the Blue Oval’s advanced EcoBoost technology – as used on latest production models – and the 2014 Fiesta RS WRCs will be adorned with the company’s EcoBoost branding.
The new design also pays tribute to M-Sport’s long-established team partners – Castrol and Michelin – as well as our highly-valued trade partners. All have been integral to the team’s past success and their presence on the new-look Fiesta acknowledges their continued support and technical expertise.
Opting for a mix of youth and experience in the driver line-up, the new-look M-Sport World Rally Team will make its first appearance on the stages of the traditional season-opener: Rallye Monte-Carlo.
Team Principal, Malcolm Wilson OBE, said: “I’m very happy to reveal the new 2014 livery for the M-Sport World Rally Team. There has been a lot of hard work to get to this point, and I need to commend the efforts of every single member of our dedicated team.
“I am also delighted to announce that we will continue our long and successful partnership with our team partners, Castrol and Michelin, as well as our valued trade partners. We also continue our excellent working relationship with the Ford Motor Company whose invaluable technical support continues to aid M-Sport in the design and development of our award-winning range of Fiesta rally cars.”