Consumers of luxury goods and services - whether they are eating at a trendy restaurant or wearing the latest fashion - are interested in brands that cater to their lifestyle. With its “Engage Your Senses” tour, Lincoln will allow customers to explore the brand in a unique connected experience.
“Our goal is to draw a parallel for customers between each of these unique lifestyle experiences and an automotive company,” said Vanessa Bohlscheid, Lincoln Communications. “Each event will feature a key opinion leader from a select venue and partner them with Lincoln.”
The tour, which kicks off in Miami on April 29, will stop in five cities for a specially created event that plays off of one or more of the five senses and supports one of the Lincoln brand pillars of quality, design and personal service.
In Miami, Janet Seymour, manager, Lincoln Color and Materials Design, will partner with celebrity chef Minerva Vazquez at the Cafeina Wynwood Lounge to discuss the common themes between designing a luxury car and creating a premier restaurant menu. They will focus on the importance of quality ingredients and impeccable presentation.
The tour then travels to Atlanta to visit the Mandarin Oriental Hotel on May 1. Jeff Reid, Lincoln MKC brand manager, and Andrew Shaffer, manager, Lincoln Client Experiences, will team with Janice Dempsey, Mandarin Oriental chief concierge, and Jennifer Wayland-Smith, hotel spa director, to discuss the power of personal service when engaging with luxury clients.
On May 5, the tour heads to Washington D.C. An event at the Long View Gallery will hone in on the sense of touch by linking the quality and design of Lincoln automobiles to the interior of a home. Rob Brown and Todd Davis of Brown Davis Interiors will discuss the evolution of contemporary interior design and the younger demographic of the luxury customer alongside Dillon Blanski, designer, Lincoln Exterior, and Antonio Molinari, designer, Lincoln Interior.
Up next is a stop at the Boston Museum of Science on May 8 for a discussion that focuses on sight. Miguel Rosales, designer of nearby Leonard P. Zakim Bunker Hill Bridge and Peter Jones, designer, Lincoln Interior, will discuss ways in which car design and architecture is used to capture the attention of older and younger audiences. The museum’s “Grace Under Pressure” exhibit will serve as a backdrop for the event.
The tour will wrap up at the Chicago Symphony Orchestra on May 13 with a discussion led by Soo Kang, Lincoln Interior Design chief, to explore the parallels between achieving exceptional acoustics when designing luxury vehicles and how harmony is carried across various mediums.