LOS ANGELES - Tune in this Sunday, Jan. 26 at 8 p.m. EST to the 56th Annual Grammy Awards on CBS to see the debut of a unique “Hello Again” brand spot, the latest version of Lincoln’s #LuxuryUncovered spot plus a brief tease for the Lincoln MKC.
Click here to view the new “Hello Again” spot. This first spot will be a: 60 reinterpretation of the Hello Again Brand Film focusing on telling our brand story and saying “Hello Again” to Lincoln.
We encourage you to share this spot with family and friends:
• Copy the link of the video
• Paste it into your “Update Status” or “Compose New Tweet” area
• Click post
Also during the Grammys Awards, we are introducing the latest version of our #LuxuryUncovered campaign. The team has created a new :30 spot featuring the Lincoln MKZ going head to head against another key competitor, Cadillac CTS. The spot will have a transparent, clear tone, prompting customers to ask the right questions when shopping for their next luxury vehicle.
The last spot will be a: 30 teaser for the introduction of the stunningly new 2015 Lincoln MKC. The Grammy Awards is an ideal opportunity for the brand to build awareness on a large scale for our new nameplate.
Interactive Digital Performance
The MKC Teaser and “Hello Again” spots also will highlight a ground breaking interactive performance from artist and musician Aloe Blacc (click here to learn more about Blacc).
The Lincoln and Aloe Blacc collaboration online will feature Blacc performing his next big hit song “Love is the Answer,” surrounded by an interactive video storyline that will allow consumers to control different views and outcomes related to their experience. The music experience will live on our Lincoln YouTube Channel and continue to be heavily promoted with partners such as Rolling Stone, People Magazine, YouTube and Entertainment Weekly.
Visit Lincoln.com on Jan. 26 at 5 p.m. EST to participate and share this experience with family and friends.
In addition, Lincoln will have increased engagement with luxury customers across the social and digital landscape talking about luxury vehicles and engaging in conversations via Twitter and Facebook. You can take part in all the excitement on Twitter at #LuxuryUncovered.