DEARBORN - Lincoln made its mark in Hollywood and beyond throughout the first quarter of 2012. Here are few of the highlights:
This year, Lincoln made a splash on the Golden Globes red carpet when the USA Network’s “Necessary Roughness” star, Callie Thorne, showed up in a 2012 Lincoln MKX.
The MKX is driven by Thorne’s character, Dr. Danielle “Dani” Santino, in the one-hour hit series.
Dr. Santino is a therapist and recent divorcee, who after a chance encounter with the coach of the New York Hawks professional football team, begins counseling athletes, politicians and entertainers.
The new full-size sedan, the 2013 MKS, will make an appearance on the show this summer for the second season when it’s driven by the character Nico, the mysterious employee of the New York Hawks
who dishes out Santino’s assignments. Nico is played by Scott Cohen.
In February, Lincoln sponsored ESSENCE’s “Black Women in Music” and “Black Women in Hollywood” in Los Angeles.
The MKX was the official vehicle sponsor for “Black Women in Music” honoring recording artist Kelly Rowland and music executive Sylvia Rhone.
Rowland began her career in the ’90s with the iconic all-female group Destiny’s Child, which has sold more than 60 million albums worldwide.
Rhone’s career in the music industry spans more than three decades. Most recently, she served as the president of Universal Motown records. Her roster of artists includes multi-platinum stars Stevie Wonder, Missy Elliot and Nelly.
Also in February, Lincoln partnered with ESSENCE for the third annual “Black Women in Hollywood” and presented the Visionary Award to Shonda Rhimes, creator and executive producer of the television hits “Grey’s Anatomy” and “Private Practice.” The 2013 MKS was the centerpiece of the ceremony and on site for guests.
At the end of February, Lincoln participated in TED, Technology, Entertainment and Design, a nonprofit organization that brings together thought-leaders in those disciplines and many others through interactive conferences.
The brand brought the MKZ Concept to TEDsters, who spend $3,750 for access to the TEDActive simulcast
in Palm Springs, Calif. A cocktail party was thrown during the event along with other premium activities to introduce the vehicle to attendees and allow them to engage with